Minimum Viable Strategy
            
                
                
                    
                        Finnegan Flynn
                        | 03-11-2025
                     
                    
                                                    
 · News team
 
                                             
                 
             
         
                    
                            
                Hey Lykkers! How many of you have spent months creating the "perfect" business plan, only to watch it become outdated in weeks? If this sounds familiar, you're not alone.
The problem isn't your planning skills - it's that traditional strategic planning can't keep up with today's fast-changing business landscape.
Let me introduce you to a better way: the Minimum Viable Strategy (MVS).
Strategy That Breathes
Think of your business strategy not as a rigid blueprint, but as a living compass. The MVS is the simplest strategic plan that gets you moving toward your vision while staying flexible enough to adapt.
Here's the difference:
- Old School: Detailed 5-year plan focused on being "right"
- MVS: Flexible guide focused on being "responsive"
As business strategist Eric Ries explains, "The only way to win is to learn faster than anyone else." Your MVS is designed specifically for rapid learning and adaptation.
Build Your MVS in 3 Steps
Step 1: Start with a Strategic Hypothesis
Instead of making firm predictions, frame your strategy as a testable assumption:
-"We believe that by [taking this action] for [these customers], we will achieve [this result]."
Step 2: Set Learning Checkpoints
Forget annual reviews. Set 90-day learning cycles where you track leading indicators - early signals that tell you whether your hypothesis is working.
Step 3: Create Adaptation Rituals
Schedule monthly "strategy check-ins" where your team asks:
- What are we learning?
- Is our hypothesis holding up?
- What should we change?
Why This Works Better
The MVS approach saves you from the two biggest strategy killers:
1. Analysis paralysis - overplanning instead of acting.
2. The sunk cost fallacy - sticking with a failing plan because you've invested so much in it.
With an MVS, you're never locked into a failing course. You have permission to pivot quickly when you get new information.
Your Move, Lykkers
The best part? You can start this today. Pick one area of your business and create a simple 90-day strategic hypothesis. Test it, learn from it, and adapt.
Remember: In today's world, the most successful businesses aren't those with the perfect plan, but those who learn and adapt the fastest. Stay agile and keep learning!