Lykkers, picture this: a car that doesn't just get you from A to B, but is your vibe, your statement, your rolling piece of tomorrow. Sound like a fantasy? This vision comes to life with the innovative design of the **Rapida**, a concept vehicle created by the talented students of IED Torino in collaboration with Italdesign

Buckle up, because the Rapida, born from the minds of IED Torino students and Italdesign masters, is shifting that dream into high gear, crafted specifically for the Gen Z soul.

Spark Ignited

This vision wasn't born overnight. It roared to life through six intense months where 22 Master in Transportation Design students traded textbooks for real-world challenges. Guided by industry titans like Michele Albera and Masato Inoue from IED, alongside Dario Lauriola and Andrea Porta from Italdesign, these young creators dove deep.

They wrestled with complex design problems, transforming raw sketches into precise CAD models and breathing life into their ideas through meticulous clay sculpting. Imagine the energy in that studio – the hum of computers, the scent of clay, the buzz of pure creative collision. Design ignition sparked a new era.

Youthful Pulse

The Rapida instantly grabs attention. Its sleek, lean silhouette whispers speed, while playful curves and a subtle, rebellious 90s flair shout personality. Think JDM culture meets cyberpunk edge – a perfect storm for a generation raised on fast visuals and iconic anime rides. Measuring a compact 4,510 mm long and a low-slung 1,280 mm high, its form isn't just pretty; it's pure aerodynamic artistry. Every curve is calculated to slice through air, boosting performance while turning every street into a personal runway. The dynamic 2+2 interior cleverly balances weekend sports thrills with practical weekday commutes. Visual energy meets functional design.

Power Unbound

What truly sets the Rapida apart lies beneath its stunning skin. It embraces the future without dogma, offering three distinct powertrain options: traditional internal combustion for the purists, efficient hybrid for the transitioners, and clean, silent full electric for the eco-warriors.

This brand-agnostic flexibility is genius. It means the Rapida isn't shackled to one company's vision; any automaker can adopt its spirit. This ensures the thrill and emotional connection of a sporty drive remains accessible, regardless of how you choose to fuel your journey. Freedom of power defines its spirit.

Conscious Cockpit

Step inside, and the Rapida’s philosophy deepens. The interior masterfully blends the raw energy of streetwear culture with a profound commitment to sustainability. Forget cold, impersonal plastics. Here, materials feel intentional – recycled fabrics, innovative vegan leathers, textures that echo urban landscapes yet respect the planet.

It’s a space designed for living, not just driving. The layout and feel promote an active life, wrapping passengers in a sanctuary that’s both stylish and mindful. It speaks directly to a generation that demands their values be reflected in everything they own and experience. Sustainable style takes the wheel.

Turin's Torch

The Rapida’s birth in Turin, Italy, is no coincidence. This city pulses with automotive history, a legendary hub of innovation where design giants have long pushed boundaries. The project channels this rich legacy, proving that the future of car design burns bright in its workshops and schools.

It stands as a testament to Turin's enduring spirit – a place where experienced mentors and fearless students collaborate, ensuring the flame of groundbreaking automotive creativity is passed on and burns ever brighter. Turin's legacy fuels tomorrow’s design.

Thrills For All

At its heart, the Rapida champions a radical idea: owning a pulse-quickening sports car shouldn't be a distant lottery win for young people. It actively dismantles the elitism often associated with performance driving.

The project screams affordability without compromising on high-quality design or exhilarating performance. It’s a declaration that the joy of driving, the connection between human and machine, should be democratized, adapting to new ways people engage with mobility. Accessible thrills redefine speed culture.

Road Ahead

The Rapida is far more than metal, circuits, and clever design. It’s a rolling manifesto, a vibrant signal flare illuminating the future of automotive design. It proves that cars can be deeply personal expressions, embodying passion, performance, and a commitment to a better world.

As technology leaps forward and consumer expectations evolve, embracing such bold, collaborative, and flexible visions becomes essential. The Rapida invites everyone to imagine: what if your car wasn't just transport, but a true extension of your identity and values? That future, Lykkers, is being sketched, sculpted, and powered up right now. The road has never looked more exciting. Driven by identity, the journey begins.