Welcome to your quick and engaging guide to the most exclusive four-wheelers around the globe. The luxury car world has just closed another exciting chapter, and it’s time to see which names made waves, which ones slowed down, and which new players surprised everyone.

Let’s dive into the refined roads of high-end automotive excellence!

Luxury Car Sales: A Snapshot of 2024

A Stable Sector in Uncertain Times

The luxury vehicle segment continued to perform well in 2024, showing resilience despite global market shifts. A total of 79,200 new top-tier cars were sold around the world.

While this figure reflects a 9% decrease compared to the previous year, the actual outlook remains strong when adjusting for brand category changes.

The Maserati Effect

A large part of the decline is linked to the inclusion of Maserati in this group. Previously considered part of the premium class, Maserati shifted focus to high-end sports models. If Maserati's results were excluded, overall sales in the luxury segment would actually show a growth of 12%.

Italian Excellence on the Podium

Ferrari: The Undisputed Leader

Ferrari topped the chart with 13,752 vehicles delivered—claiming nearly 17 out of every 100 luxury cars sold. This marked a new record, driven by the success of models like the Purosangue and its flagship high-performance cars.

The introduction of a utility-style model did not hurt its reputation, and anticipation is high for its upcoming electric offering.

Maserati: A Year of Transition

With the discontinuation of its classic sedans and first-generation utility models, Maserati experienced a steep 58% drop in deliveries, totaling 11,300 units. The brand now focuses on models such as the Granturismo, Grancabrio, and MC20 series. This strategic repositioning reduced volume but may support future exclusivity.

Lamborghini: Full Speed Ahead

Landing in third place, Lamborghini had a strong year with 10,687 units sold—up 6% from 2023. This growth came in part thanks to the arrival of the Revuelto. Despite fierce competition, Lamborghini set a new internal record and edged past its close competitor.

Bentley: A Decline in Deliveries

Bentley, another iconic marque, ended the year just behind Lamborghini, with 10,600 cars sold—a decrease of 22%. Though still a key player, the drop in figures placed it just below expectations for the year.

New Players and Market Surprises

Lucid: A Rising Name

The American-based Lucid brand made a bold statement by placing fifth. With only one sedan in its catalog until recently, it delivered 10,241 vehicles, marking an impressive 71% growth. The arrival of a new utility model is expected to expand its reach further.

Yangwang: Rapid Ascent

Yangwang, a division of BYD, made a powerful debut in the luxury space. Nearly 7,400 units were sold, showing a massive 268% increase and reflecting growing interest in its advanced electric offerings.

Performance of Other Iconic Names

Aston Martin: Adjusting the Lineup

With 6,030 units sold, Aston Martin faced a 9% dip, mainly due to transitions within its vehicle range. New models such as the DB12 and upcoming releases are expected to refresh its market position.

Rolls-Royce: New Challenges

Rolls-Royce reported 5,712 deliveries, marking a 5% drop. Its latest fully electric model encountered some launch challenges that impacted overall performance.

McLaren and Morgan: Niche and Focused

McLaren, despite not yet sharing full-year results, is estimated to have sold 3,031 cars, a 42% increase. Meanwhile, Morgan stayed true to its boutique approach with 320 deliveries, down 14%.

Final Rankings for 2024 (Units Sold)

- Ferrari: 13,752 (+1%)

- Maserati: 11,300 (-58%)

- Lamborghini: 10,687 (+6%)

- Bentley: 10,600 (-22%)

- Lucid: 10,241 (+71%)

- Yangwang: 7,366 (+268%)

- Aston Martin: 6,030 (-9%)

- Rolls-Royce: 5,712 (-5%)

- McLaren\*: 3,031 (+42%)

- Morgan\*: 320 (-14%)

Conclusion: Luxury on the Move

Lykkers, the high-end automotive landscape remains dynamic and full of surprises. Traditional names continue to lead, but new electric-focused brands are reshaping the future. While some names faced a transitional year, others set bold records. No matter the road ahead, one thing is clear—innovation, performance, and exclusivity continue to drive this unique world forward.