In a private garage, a collection like no other was housed. The most prestigious brands, the most coveted models: he could drive a different one each day of the week. Sports cars had always been his great passion.

However, Ferruccio Lamborghini could not find the perfect car, the holy grail.

He - who had amassed a fortune through tractor production and could afford the world's best supercars - in 1963 decided to acquire land in Sant'Agata Bolognese, then an exclusively agricultural center, and focus on creating grand touring cars: he founded Automobili Lamborghini, as if to say "I will build the perfect car myself."

From Tractors to Grand Touring

Entrepreneur, mechanical enthusiast, man. Yes, because the human factor has always made the difference in that iconic establishment. Yesterday as today, the attraction to challenge remains central, projecting into the future while keeping one's origins as a compass: initially, it was 11,000 square meters, with two assembly lines - one for engines and the other for assembly - and cutting-edge machinery.

Now it is 356,000 square meters, with over two thousand employees and three lines, one for each car in production: Revuelto, the brand's first with a plug-in hybrid system, Temerario, the latest model with three electric motors in addition to the main engine, and of course, Urus, the highly popular SUV also now a hybrid.

Total Electrification and Sustainability

Total electrification, with a view to 2030 when the first Lamborghini full electric series will arrive. Sustainability has long been one of the company's key words: after the gigantic photovoltaic system and the 5-hectare park with 10,000 oak trees planted, in addition to trigeneration and district heating systems, in 2015 it became the world's first automotive brand to achieve carbon neutrality certification.

Evidence that this establishment, where everything began and continues to flow, is not only synonymous with social and technological innovation but also plays a synergistic role with the territory, to which it has been intricately linked since its inception.

The Human Factor and Innovation

Here in the Lamborghini Factory, we find not the typical assembly line, but rather a network of metal frameworks suspending everything: gigantic yellow clamps lower the frameworks from above, while on the ground, there are no rollers but Automated Guided Vehicles (AGVs), moving cars from one station to another with millimetric precision.

The MES (Manufacturing Execution System) dictates the timing, a software that records and controls every operation, in addition to directing the few robots used in the assembly phases that work in harmony with the human operator, hence referred to as cobots.

Flexibility and Personalization

Flexibility is the watchword. The percentage of customers choosing to customize their cars is very high, communicating their personality through specific choices. Despite the vast array of color options and possibilities (even customizable valve caps made of aluminum, painted and laser-etched), a Lamborghini is recognizable at first sight.

Thanks to the Style Center, which while creating ever-different cars, uses a truly unmistakable aesthetic language: a department established in 2004 working closely with the Technical Office, aiming to combine the brand's soul with innovation to create continually new and unexpected design solutions.

The Future and Legacy

A process that moves repeatedly from sketch to physical model (made of carbon fiber, a material Lamborghini has heavily invested in obtaining splendid results), sketches become 3D renders, returning to virtual reality to achieve perfection.

Looking forward, but not forgetting where it came from, the Historical Department born in 2015 dedicated to classic Lamborghinis and preserving a glorious past plays a vital role: archival, certification, restoration, and production of original parts.

Continued Innovation and Global Success

Thanks to the unprecedented demand for the novel SUV (not the first off-road since the LM 002 was produced in the eighties), Lamborghini has achieved unparalleled sell-out figures. Even in 2024, as in the past several years, it marked a new absolute record: 10,687 cars delivered, a 6% increase over the previous twelve months.

This success increasingly positions Lamborghini as a global brand, capable of attracting partners in various sectors, collaborations ranging from nautical to sportswear, showcasing a significant growth trajectory.